Building Financial Confidence Through Real Understanding

Since 2019, we've helped hundreds of people in Belgium move from financial uncertainty to confident investment decisions through practical education and genuine support.

Our Mission Goes Beyond Numbers

Most people feel overwhelmed when they first think about investing. We get that completely. There's so much conflicting information out there, and frankly, a lot of financial advice feels designed to confuse rather than clarify.

That's exactly why Novaria exists. We believe everyone deserves to understand their financial options without drowning in jargon or being pushed toward products that don't fit their actual situation.

Our approach is different: We start with your real life, your actual goals, and build understanding from there. No cookie-cutter solutions, no pressure tactics — just clear explanations and practical guidance that makes sense for your circumstances.

Professional consultation meeting discussing investment strategies and financial planning

What Drives Everything We Do

T

Transparency First

We explain everything in plain language. When we don't know something, we say so. When investment strategies have risks, we discuss them openly. You'll never get surprises or hidden complications from us.

E

Education Over Sales

Our success comes from helping you understand your options, not from pushing specific products. We'd rather you make informed decisions that work long-term than quick choices you might regret later.

P

Practical Focus

Theory is great, but real life is messy. We help you navigate actual situations — from unexpected expenses to changing family circumstances — with strategies that adapt when life happens.

Financial documents and analysis charts showing investment portfolio performance over time
Modern office environment where financial consultations and investment planning sessions take place
Digital investment tracking interface displaying portfolio diversification and market trends

How Novaria Actually Started

Back in 2018, I was having coffee with a colleague who mentioned she'd been putting off investing for three years because she couldn't make sense of all the conflicting advice online. She wasn't alone — so many people I knew had similar stories.

That conversation stuck with me. Here were smart, capable people who handled complex decisions at work every day, but felt completely lost when it came to their own financial futures. The problem wasn't their ability to understand — it was how financial information was being presented.

"We realized there was a real gap between what people needed to know and how that information was typically shared. Most educational resources were either too basic to be useful or so complex they felt intimidating."

So we started small. We began hosting informal sessions where people could ask real questions and get straightforward answers. Those early conversations shaped everything about how Novaria operates today — the focus on practical application, the emphasis on understanding over memorizing, and the commitment to meeting people where they actually are in their financial journey.

Meet Henrik Vanheuvel

The person behind Novaria's educational approach and commitment to making investment knowledge accessible to everyone in Belgium.

Henrik Vanheuvel, founder and lead investment educator at Novaria

Henrik Vanheuvel

Founder & Lead Investment Educator

Henrik has been working in financial education since 2015, but his approach is anything but traditional. After watching too many people struggle with unnecessarily complex investment advice, he developed Novaria's signature method of breaking down financial concepts into practical, actionable steps. He holds certifications in portfolio management and behavioral finance, but what really drives his work is seeing that moment when someone finally understands how to take control of their financial future. When he's not explaining market dynamics or helping people build investment strategies, Henrik spends time hiking in the Ardennes and probably reading more finance books than is strictly healthy.

Ready to Start Building Your Investment Knowledge?

Whether you're completely new to investing or looking to refine your existing strategy, we're here to help you understand your options and build confidence in your financial decisions.

Get in Touch Today